"The highlight of the conference...very powerful, very real."

--Cheryl May, Conference Chair, PIRA National Conference (National Association of Human Resource Professionals)

Design & Delivery

of Unforgettable Meetings

IS YOUR MEETING MESSAGE REALLY GETTING ACROSS?

Communications research tells us: the verbal, cognitive content of a communication (talking heads with slides) only accounts for about 7% of what an audience takes in. 93% of what's received is based on the audience's emotional / gut response to the presenters themselves rather than the content being presented.

And yet, most meetings employ talking heads and group discussions, almost to the exclusion of the other modes of learning.

IN OTHER WORDS

The creativity with which you deliver your message is as important as the message itself.

Red Alert... If you're relying on an endless procession of talking heads and view foils to get your people excited about innovation, collaboration, customer focus, faster-time-to-market, etc., communications research says that you are leaving 93% of your people's buy-in on the meeting room floor!

"A very effective tool for helping organizations change...it's got heart."

--Gary Jusela, VP, Organization Development, Boeing

THE INSIDE STORY

Stanford University studies have found that stories are the most effective means of having a message remembered and acted upon in the workplace.

TransFormance Theatre puts this knowledge to work for you. We enact real stories from your people that dramatize your target issues. We frame and bring to life what the most successful behaviors actually look like in your business environment.

Through the use of multi-modal learning, we incorporate the powerful stories of your successes and your challenges into a message that is results-oriented, honoring, and highly entertaining.

Regardless of your meeting content, we help you design inspiring meetings that achieve your goals and add value far beyond your meeting cost. Our multi-modal approach enlivens your meeting while honoring your people and reinforcing your core values, mission and vision in a personal and entertaining way.

THE ANATOMY OF SUCCESSFUL MEETINGS

Organizational meetings are the most impactful way of generating alignment amongst your people around your vision, strategic plan, and critical success factors -- and the most expensive.

The cost of taking people away from work, transporting them, housing and feeding them, amounts to a major investment of time, money and energy.

And that's not all. Every time you call your people together, you put your company's morale and credibility on the line. If the meeting is boring, uninspiring, or run-of-the-mill -- this will be the subtle message your people take away about the kind of company they work for.

The Resistance Factor

Let's face it -- people come into meetings these days with a backlog of resistance and cynicism about the next change, no matter how critical to the organization's future it may be. As a consequence, part of the task of designing an inspiring meeting is to gauge and address the emotional climate in your organization as it's interwoven with the compelling business issues.

Winning Them Over

Through the TransFormance Theatre approach to meetings, specific details of your business experiences become the backdrop against which the larger human issues -- courage and fear, triumph and loss -- get played out. It is by connecting the business issues back to the larger human dimensions that we are able to engage people's hearts -- and that is what enables us to quickly neutralize resistance, and transform cynicism into renewed enthusiasm.

When you design and deliver your meeting in a way that is authentic and integrated, i.e., tells the truth and speaks to the heart as well as the mind, people will leave with three outcomes that are essential to your meeting's success:

1) a clear understanding of what the business message is -- what is being asked of them and why, and what's in it for them;

2) the sense that their perspectives have been heard and acknowledged by leadership -- both the positives and negatives; and, this is what generates buy-in:

3) the willingness to take on new challenges out of inspiration and commitment rather than compliance. Our goal: creating the most successful meeting you've ever had.