The Boeing Company Case Studies
Over a five-year period, Jonathan Rosen Associates/TransFormance Theatre have worked extensively with many divisions at Boeing:
Boeing Commercial Aircraft Group, Boeing Defense & Space, and Corporate Headquarters.
Senior Executive Program
As a key component of the Senior Executive Program, TransFormance Theatre worked with the entire senior executive corps of the Boeing Company -- 550 people in total -- over the thirteen month program -- to understand and process issues of "courageous accountability."
Courageous accountability dealt with the leadership challenges that arise at the intersection of the issues of globalization, shareholder value, and Boeing's 2016 Vision.
Boeing Defense and Space Group/ Program Manager's Seminar
TT also co-designed and facilitated a key component of a week-long Program Manager's Seminar, that ran ten times over two years. The theme was "Taking Skeletons Out of the Closet: Airing Past Failures to Harvest the Learnings."
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Some comments from the participants in the above programs:
"TT was the most important thing during the week."
"Everyone
was very impressed...
we're
much more open because of what you're doing...
it's
an amazing process and I was amazed at your troupe's ability."
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Boeing HR All-Team Meeting
The purpose of this meeting was to empower and encourage the 800 employees in the HR department to become more consultants and teachers to the 120,000 employees they serve. This change required people to step out of the bureaucratic box of Boeing's traditional culture and take more risks in the way they performed their jobs.
CEO/Chairman Phil Condit was given the assignment of motivating the employees to take on their new roles out of inspiration rather than compliance. Instead of giving another rah-rah speech to the change-weary troops, the TransFormance methodology was used to share the story of Phil's own career: the risks he took, the doubts and fears he had, his mistakes and successes.
First, he told his story in an interview format, with TransFormance Theatre Director Jonathan Rosen, so everyone got to hear their leader's own personal story in his own words.
Then TT enacted the story, highlighting the leadership challenges the HR employees were being asked to embrace. The whole format was so real, honest, and on point, everyone was on the edge of their chair -- totally engaged. The evaluation forms confirmed that it was one of the most successful meetings they ever had.
TransFormance Theatre's multi-modal approach demonstrates how a single story can address the meeting's key issues in a way that connects the hard business data with the human feeling factors. These factors are at the heart of every story of success and failure.
Through story, people can see how company values and mission are reflected in the behaviors needed to move the organization forward, and to confront the inevitable challenges and barriers that must be overcome to be successful. It is this intersection of business and human realities that produces the ring of truth -- and it is authenticity that gets people's hearts involved, and makes them care about what is being asked of them.